Enter FOB price and shipment quantity
The per-unit FOB price is your supplier quote. The quantity lets the calculator divide all shared shipment costs (freight, broker fee, insurance, other) accurately across units.
Find your true per-unit import cost after freight, duty, and fees.
Updated Reviewed by Sajid HussainΒ· Editor
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June 9, 2026
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Landed cost is the total all-in cost of a product at its final destination β the supplier FOB price plus every charge from factory to warehouse: international freight, import duties assessed on the CIF value, customs broker clearance fees, cargo insurance, and port or last-mile delivery. Those costs typically add 20β60% on top of the FOB price. When a supplier quotes 10 per unit, that is only the starting point β ignoring what comes after it is one of the most common reasons ecommerce pricing models break down.
Customs duties are assessed on the CIF value β the combined Cost, Insurance, and Freight β not just the FOB factory price. This means freight costs directly increase the duty you pay, not just your freight line. A higher freight rate raises the duty base, which raises the duty itself β a compounding effect most simple import calculators miss. This calculator uses the CIF basis for all duty calculations.
The landed cost multiplier β how many times higher your landed cost is versus the FOB price β is a useful rule of thumb for future shipments. Once you know that your product category from a given origin runs at a 1.35Γ multiplier, you can quickly estimate landed cost for any new product from the same route by multiplying the FOB quote by 1.35. Always check it against actual freight quotes before committing to a large order.
Enter the shipment details and the calculator allocates every cost down to the unit level.
The per-unit FOB price is your supplier quote. The quantity lets the calculator divide all shared shipment costs (freight, broker fee, insurance, other) accurately across units.
Enter the total sea or air freight bill for the shipment β not per-unit, but the full amount quoted by your freight forwarder. It will be divided by quantity automatically.
Find the rate from your product's HTS code. The calculator applies this rate to the CIF value (FOB + insurance + freight per unit), which is how duty is actually assessed at most customs borders.
Enter the customs broker clearance fee and any additional charges like port handling, drayage, or cargo insurance. These are spread across the full shipment quantity.
The landed cost per unit is the number you should use for all pricing and margin calculations. The multiplier tells you how to quickly estimate future shipments from the same route.
Steps to use the Landed Cost Calculator: Enter FOB price and shipment quantity, Add total freight cost, Enter your customs duty rate, Add broker fee and optional charges, Read your per-unit landed cost and multiplier.
Each cost component calculated explicitly, in the order customs authorities and freight accountants use.
The aggregate factory-gate value of the shipment β the base for insurance rate calculations.
The value on which customs duties are assessed in most countries. Includes insurance and freight so duty is slightly higher than if assessed on FOB alone.
Import tariff applied to the CIF value. A 7.5% rate on an 11.65 CIF unit gives 0.87 in duty.
Fixed shipment costs divided equally across all units. Larger shipments have lower per-unit fixed costs.
The complete all-in cost per unit at your warehouse. Use this β not the FOB price β as the base for all pricing and margin decisions.
A convenient shortcut. Once you know a route's typical multiplier, multiply any new FOB quote by it to estimate landed cost instantly.
Default inputs: FOB {{productCostFob}}/unit, {{quantity}} units, {{freightTotal}} freight, 7.5% duty, {{brokerFee}} broker fee, 0.5% insurance, {{otherFeesTotal}} other fees.
Scenario
You order 500 units at $10.00 FOB. Total freight is charged at $1.60 per unit after dividing the shipment cost. Customs duty is 7.5%.
Freight: $800.00 Γ· 500 units = $1.60. Insurance: $10.00 Γ 0.5% = $0.05. These two items form the non-product component of the CIF value.
Freight + insurance per unit: $1.60 + $0.05
$10.00 (FOB) + $1.60 (freight) + $0.05 (insurance) = $11.65 CIF per unit. This is the value that duty is assessed on β not the FOB price.
CIF per unit: $11.65
$11.65 Γ 7.5% = $0.87 per unit. Note: freight is included in the duty base, so higher freight also raises your duty bill.
Duty per unit: $0.87
Broker: $200.00 Γ· 500 = $0.40. Other fees: $300.00 Γ· 500 = $0.60. Small per-unit but non-trivial on a small shipment.
Broker + other per unit: $0.40 + $0.60
$10.00 + $1.60 + $0.87 + $0.05 + $0.40 + $0.60 = $13.52. The 1.35Γ multiplier means every future shipment from this route can be quickly estimated by multiplying the FOB quote by 1.35.
Landed cost: $13.52 (1.35Γ FOB)
The takeaway
A $10.00 FOB product costs $13.52 by the time it reaches your warehouse β a 1.35Γ multiplier. This number, not the supplier quote, is the correct base for your pricing and margin calculations. The total shipment cost is $6,760.00.
Typical ranges for landed cost multipliers and duty rates. Actual figures depend heavily on product category, origin country, and freight mode.
| Metric | Poor | Average | Good | Excellent |
|---|---|---|---|---|
Landed cost multiplier (sea freight, typical) Flexport Import Cost Guide 2024 | > 1.8Γ | 1.4β1.6Γ | 1.2β1.4Γ | < 1.2Γ |
Freight as % of product value (sea) Flexport Import Cost Guide 2024 | > 30% | 10β20% | 5β10% | < 5% |
US import duty rate (most consumer goods) USITC HTS Tariff Database 2025 | > 20% | 5β10% | 2β5% | 0β2% |
Customs broker fee (US, standard entry) Flexport Import Cost Guide 2024 | > 400 | 150β300 | 75β150 | < 75 |
Cargo insurance rate (sea freight) Trade Finance Global 2024 | > 1% | 0.4β0.7% | 0.2β0.4% | < 0.2% |
Most landed cost tools are either gated behind freight forwarder accounts or require a quote. Calcrux gives you an instant, accurate calculation with the CIF duty basis built in.
| Feature | Calcrux | Flexport Calculator | Freightos Estimator |
|---|---|---|---|
| Instant calculation, no account required | |||
| CIF basis for duty (not FOB) | |||
| Separate insurance line item | |||
| Customs broker fee input | |||
| Other fees / port charges input | |||
| Landed cost multiplier output | |||
| Per-unit and total shipment cost outputs | |||
| High-duty and expensive-freight warnings | |||
| Works in any currency | |||
| Free, no signup required |
Why it matters
A 50% markup on a 10 FOB product looks like a 5 profit β but if landed cost is 13.50, the actual margin is negative at a 15 selling price.
Fix
Always calculate landed cost first. Use it β not the FOB price β as the base for all markup and pricing models.
Why it matters
Most customs authorities (US CBP, EU, Australia, UK) assess duty on CIF value. Using FOB understates the duty bill by the freight and insurance component.
Fix
This calculator uses the CIF basis by default. When manually calculating duty, always add freight and insurance to the product cost before applying the duty rate.
Why it matters
Misclassifying your product can result in either overpaying duty or underpaying and facing penalties, fines, or shipment holds on audit.
Fix
Verify your HTS code with a licensed customs broker before importing. The USITC HTS lookup tool (hts.usitc.gov) is free and authoritative for US imports.
Why it matters
Many goods from China carry additional Section 301 tariffs of 7.5β25% that stack on top of the standard HTS duty rate. Not entering these makes the landed cost calculation dangerously optimistic.
Fix
Check both the standard HTS rate and any applicable additional tariff actions (Section 301, anti-dumping) when looking up your duty rate.
Why it matters
Port handling, container terminal fees, chassis rental, drayage to warehouse, and 3PL receiving fees can add 0.50β3.00 per unit and are rarely included in freight quotes.
Fix
Ask your freight forwarder for a door-to-door quote that includes terminal fees and inland delivery. Enter these in the "other fees" field.
Why it matters
Ocean freight rates can triple during peak season or supply chain disruptions. A product that was profitable at 800 total freight may be marginal at 2,400.
Fix
Run a scenario with 2Γ and 3Γ your current freight cost. If the margin cannot survive a freight spike, you need a higher selling price or a domestic supplier.
Broker fees, port charges, and a portion of freight are fixed per shipment. Doubling the quantity roughly halves these per-unit costs. Model the break-even quantity where the savings justify the extra inventory risk.
Once you know your typical multiplier for a trade lane (e.g. 1.35Γ for China sea to US East Coast), multiply any new FOB quote by it to instantly compare suppliers on a landed-cost basis.
Trans-Pacific rates surge significantly in pre-holiday months (AugustβOctober). Consolidating Q4 inventory into an earlier shipment when rates are lower can save 20β40% on freight.
A product with a 25% duty rate plus Section 301 tariffs may have a landed cost 60% above the FOB price. Duty rate research is due diligence β do it before placing a sourcing order.
Less-than-container load (LCL) consolidation is usually cheaper than air freight for shipments under 2 CBM. Get a door-to-door LCL quote and compare it to your current freight assumption.
Some suppliers offer DDP pricing where they handle customs β but they often over-charge duty and pocket the difference. FOB with your own customs broker gives you full cost visibility and usually lower total cost.
The Landed Cost Calculator works across every stage of the workflow.
Calculates the per-unit landed cost for a new private label product to verify whether the target selling price leaves a viable margin after Amazon fees.
Runs both scenarios β local supplier at higher FOB vs overseas at lower FOB with import costs β to find the actual cost crossover point.
Uses the landed cost as the true cost base for the category markup calculation, ensuring the retail price is set from the real unit economics, not the factory quote.
Tests current freight rates and a 2Γ spike scenario to find the selling price that keeps the margin above 30% even in a disrupted freight market.
Runs the calculator for multiple SKUs and imports the per-unit landed costs into a unit economics spreadsheet to replace the FOB-based cost assumptions.
Uses the calculator to understand why landed cost is higher than the supplier quote and what each cost component contributes to the final per-unit number.
Every important term you'll encounter in this calculator and the broader topic.
Everything you need to know about how the Landed Cost Calculator works.
Landed cost is the total cost of a product at its final destination β everything you pay to get one unit from the factory to your warehouse. It includes the supplier FOB price, international freight, import duties, customs broker fees, cargo insurance, and any last-mile delivery or port charges.
FOB (Free On Board) is the standard trade term meaning the supplier's quoted price includes delivery to the origin port β but you are responsible for all costs from that point forward: ocean or air freight, import duties, customs clearance, and delivery to your warehouse. Most Chinese factory quotes are FOB.
Import duty in most countries is assessed on the CIF value β Cost + Insurance + Freight. If your product costs 10/unit FOB and freight adds 1.60/unit, the CIF value is roughly 11.60. At a 7.5% duty rate, you pay 0.87 per unit in duty. This calculator uses the CIF basis automatically.
The landed cost multiplier is your landed cost divided by the FOB price. A multiplier of 1.35 means your total import cost is 35% above what the supplier charged. For sea freight shipments, the typical range is 1.2β1.6Γ. High freight-to-value ratios (air freight, small quantities, heavy goods) push it higher.
Most sea freight shipments from China to the US or EU land in the 1.2β1.5Γ range: about 20β50% above the FOB price. Air freight can push the multiplier to 1.6β2.5Γ because airfreight costs 4β6Γ more per kilogram than sea freight. The exact figure depends on freight rates, duty rates, and your product's value density.
The US duty rate depends on your product's Harmonized Tariff Schedule (HTS) code. Most consumer goods range from 3β7.5%, but some categories (textiles, footwear, electronics) carry higher rates, and Section 301 tariffs add 7.5β25% on many goods from China. Look up your specific HTS code at hts.usitc.gov for the accurate rate.
A customs broker handles the paperwork and regulatory compliance for importing your goods. In the US, broker fees typically run 75β300 per shipment for standard commercial entries. This flat fee is divided across all units in the shipment, so larger shipments have a lower broker cost per unit.
Yes, if you carry cargo insurance. Marine cargo insurance typically costs 0.3β0.5% of the shipment value. For a 5,000 shipment at 0.5%, that is 25 β small on its own but it forms part of the CIF value that duties are assessed on, and it is a real cost that should be in your pricing.
Air freight costs roughly 4β6Γ more per kilogram than sea freight. For light, high-value goods, the price premium may be acceptable; for heavy or bulky items, air freight can make a product completely unviable. Run the calculator with your air freight quote and compare the landed cost to the sea freight scenario.
Common additional charges include: port congestion or handling fees, customs examination fees (ISF, CES, ABI charges in the US), drayage from port to warehouse, and last-mile delivery or 3PL receiving fees. These vary by shipment and destination but collectively add another 0.50β2.00 per unit on many standard orders.
Use your landed cost per unit β not the FOB price β as the base for markup and pricing calculations. If your FOB is 10 but landed cost is 13.50, setting a 50% markup on the FOB price gives you an apparent margin that disappears once you account for import costs. Always price from the landed cost.
Yes β fully global. Enter all monetary values in your operating currency and all outputs will display in the same currency. Switch your region via the globe icon to change the currency symbol. The underlying landed cost formula is currency-neutral.
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